#GOOD ABOUT US PAGE EXAMPLES SERIES#

There’s a reason people outsource their landing pages - including the About page - to website content creation services.

In are the days of human, customer-focused and conversational content that reveals a company culture in which people are proud to be themselves.Ĭreating About Us content for a website that does all that and then some sounds easy, right? Not so fast. Out are the days of corporate-speak, incomprehensible jargon and bad stock photography.

Multiple ways for individuals to connect with real people within the company.Elements participants cited as being the most helpful in achieving both characteristics include the following: Now, users prefer About Us content that is authentic and transparent. However, recent studies reveal that consumers are pickier today than they were 10 years ago. In the course of its research, Nielsen Norman Group has consistently found that website users appreciate About Us pages that are easy to find and understand. The Makings of Strong ‘About Us’ Page Content The participants also shared what made an About Us page stand out in favorable ways. As Nielsen Norman Group anticipated, participants rated the About Us page as the most helpful of all landing pages.

#GOOD ABOUT US PAGE EXAMPLES SERIES#

In one study, the group asked 20 participants from various backgrounds to attempt to learn more about organizations’ purposes, locations, values, missions and histories from their websites, and to complete a series of tasks. To drive home the importance of an About Us page in the sales process, Nielsen Norman Group studied this overlooked asset for over a decade.

Influencers, journalists and content creators who need to learn more about a company to craft strong and accurate content.

Job seekers who want to determine if an organization is a good fit for them.

Investors who want to learn more about a potential new partner.

People who are interested in organizations with which they have never done business.

Professionals who wish to partner with new vendors.

Individuals who are in the market for legal, medical or consulting services.

Below are a few examples of people who commonly refer to About Us Pages, and in what situations: Individuals who do read About Us pages are likely in the process of making a major purchase decision. While it may seem unimportant to you to focus your resources on a page that not everyone will read, your efforts can pay off. As such, it needs to be well-written and, because it’s often one of the most overlooked pages, it needs to immediately stand out. While every piece of content on your website should reflect your brand’s identity, goals and values, your About Us page should serve as the foundation on which you build your entire website. Your About Us Page Content: Does It Really Matter? You need compelling content that tells a story, which is why many businesses choose to outsource their content needs to website content creation companies. However, not just any About Us content will do the trick. One of the greatest pieces of content you have on your website to help differentiate yourself is your About Us Page Content. While aesthetics and layout are essential to retaining website visitors, content is key to attracting the right people and convincing them to choose you over your competitors. Good luck in your discovery of the best About Us pages.When building a website, it can be so tempting to get caught up in all the bells and whistles of the design. In that case, we have the number of employees, the number of customers and the number of followers on Twitter, Facebook and LinkedIn.

After all those sections, you have stats that are used to show how big/great the company is. Below the hero section, there are several text sections about the mission & vision, the story of the company and the culture of the company. By analyzing the About Us pages featured here, you will be able to find the different design patterns used for each SaaS website and which of these design patterns will help you to create the best About Us page for your SaaS company.įor example, if we take the About Us page of HubSpot, you can see a video about the story of HubSpot in the hero section. Some About Us pages are used to list the employees, other companies use it to list their offices around the world.ĭiscover the best About Us pages that we found, some of those pages are from the most successful SaaS company around. The use of the About Us page may differ a lot from one SaaS company to another one. Professionals may refer to investors, potential employees and institutional clients. As the About Us page tend to be visited more by professionals then potential customers, it’s a good page to show how big and how great the company is. This page is used to describe the SaaS company itself and not the product. The About Us page is a really useful page for a SaaS website but also any company website.

Good about us page examples